A podcast with Dr Rebecca Jackson - Episode 2 "Emotional Intelligence" - Part 2 "Managing the emotions of others"-Defining-your-online-influence

Video Transcription

Video Summary

The webinar “Defining Your Online Influence” explored how personal branding and authentic storytelling can strengthen professional presence, especially on LinkedIn. Hosted by Tom Liversedge of the APS, the session featured influencer marketing expert Gordon Glenister and LinkedIn specialist Alex Galvez.<br /><br />Alex shared how she built her influence by posting openly about her career transition, mental health, and lessons learned from corporate life. Her story resonated widely, helping her grow a following, become a LinkedIn Top Voice, and co-create LinkedIn Local, a global offline networking movement. She emphasized that consistency, authenticity, and a clear message across platforms are essential for trust and visibility.<br /><br />A key theme was that personal stories outperform generic advice or recycled motivational quotes. The speakers stressed that people follow content that educates, adds value, and feels genuine. They also discussed the importance of profile optimization, keywords, hashtags, engaging with comments, and using relevant tags without overdoing it.<br /><br />Other topics included the value of video, employee advocacy, professional membership credentials, and avoiding aggressive sales approaches on LinkedIn. The session closed with practical advice for starting a profile early, staying consistent, and using LinkedIn as a long-term tool for career growth and relationship building.

Keywords

personal branding

authentic storytelling

online influence

profile optimization

employee advocacy

career growth

networking